Pinterest said early users saw 38% higher brand awareness and 37% higher Pin awareness. If declined, the paid partnership label is removed from the Idea pin. If approved, the brand’s name is added with the paid partnership label. They can then approve or decline the tag. When the pin is published, the paid partnership label automatically appears and the brand then receives an email notification. This gives the opportunity to reach a wider audience through collaboration with Pinterest’s creator community.Ĭreators can tag a brand they have a partnership with in an Idea Pin. The new paid partnership tool announced at the same time allows businesses to partner with Pinterest creators. those that don’t.1 That’s because Idea ads take your customer from inspiration to realization with simple, step-by-step guides using imagery and video.” Paid partnerships “In fact, campaigns that feature Idea ads see 56% higher brand awareness and 59% higher brand recall vs.
Pinterest said Idea ads were a highly effective format, showing greater brand awareness and recall. When shoppers click on the ad they’re directed to the brand website where they can view more information about the item. Pinterest has unveiled a new ads feature called Idea ads, which it describes as an immersive, multi-page format designed for advertisers to showcase ideas in action.
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